Sprouts Farmers Market Welcomes BeGOAT

Sprouts Farmers Market and BeGOAT have officially paired up! This is exciting news, as every Sprouts storefront will be offering a 2 for $5 special on all the BeGOAT flavors;

  • Blackberry Currant *NEW FLAVOR*
  • Cascara Berry
  • Grapefruit Tangerine
  • Hibiscus Lime
  • Strawberry Lemon Ginger
  • Watermelon Dragonfruit

With 405 Sprouts storefronts spread across the country, there will be many opportunities to swing by a location near you to take advantage of this 3-month special. The 2 for $5 sale will begin August 1 and run through October 31 ensuring you have time to sample all the BeGOAT flavors. Now’s your chance to choose your favorite flavor!

Sprouts Farmers Market opened their first location in 2002 with a vision to make natural foods accessible to everyone. They opened their doors with the belief that eating clean and living healthy was more than just a trend, therefore it became the Sprouts passion. By focusing on farm-fresh produce and other healthy, affordable items, they created a grocery store experience where you didn’t have to be wealthy to eat healthy. You can think of Sprouts as the very best part of a real farmers market, under one roof. With more than 380 stores and approximately 31,000 team members, this all-natural grocery store has been nothing but a huge success.

BeGOAT was founded in 2019 by a Bend, Oregon local who was inspired to create a healthy, sustainable energy drink. BeGOAT isn’t your typical energy drink that is packed full of unnatural sugar, excessive amounts of caffeine, and unpronounceable ingredients. BeGOAT has revolutionized the traditional energy drink by utilizing natural ingredients to create a clean, environmentally friendly energy drink. The holistic approach of utilizing the whole coffee fruit and bean allows BeGOAT to maximize the functionality of the naturally occurring caffeine with all the benefits of the coffee fruit known as cascara. Harnessing the power of all three components of the coffee fruit – bean, husk, and berry has resulted in the unique key ingredient: Cascara+.

Cascara has a delicious, fruity flavor and is becoming an ever-so-popular request in coffee shops around the world. While coffee and tea are both great sources of caffeine and antioxidants, tea has proven to provide more sustained energy. It is a fruit packed with several health benefits making BeGOAT energy drinks that much more desirable. Research has suggested that cascara is an up-and-coming superfood due to all the nutrition, including the improvement of immune function and activating immune cells. Here is a list of additional health benefits that cascara has to offer:

  • Packed with antioxidants and polyphenols – cascara exceeds antioxidant-rich foods such as blueberries and pomegranates, helping fight free radicals and protect against cell damage and chronic disease
  • Enhances cognitive health – normally, the brain-derived neurotrophic factor (BDNF) is increased through sleep, exercise, and a few other stimulating activities, although there are studies showing that cascara can have the same effect
  • Strengthens immune system – studies are showing that cascara can improve immune function and activate immune cells
  • Provides a nutritious energy boost – cascara, which falls under the tea family, has proven to have healthier components than coffee
  • Lowers anxiety and stress – packed with high levels of chlorogenic acid, cascara reduces the body’s ability to produce stress hormones
  • Assists in speeding up metabolism – the abundant amounts of chlorogenic acid also aid in decreasing overall weight and belly fat

BeGOAT offers a variety of 7 different thirst-quenching flavors that are clean, whole, natural, and delicious. They have been thoughtfully brewed to perfection maximizing 25 calories per serving, 5 grams of organic cane sugar, 100% plant-based, gluten-free, non-GMO, and an ideal 200 milligrams of clean caffeine. This optimal amount of caffeine will effortlessly fuel your next adventure up the mountain, keep you going on the most fun lake days, and power you through the longest trail hikes. It will even propel you through the 9-5, Monday to Friday desk work. There have been many studies proving that caffeine in the right dose also contributes to many health benefits. Just the right dose happens to be 200 mg, which equates to about 2 cups of coffee. There are many beneficial properties of consuming caffeine in moderation, such as:

  • Aids with great pre- and post-workout – consuming caffeine one hour before exercise will drastically improve performance
  • Reduces risk of neurodegenerative disease – caffeine provides neuroprotective results in addition to moto and non-motor cognitive benefits reducing the risk of diseases such as Alzheimer’s and Parkinson’s disease
  • Increases short-term memory – caffeine blocks adenosine, preventing norepinephrine from developing, therefore increasing short-term memory
  • Stimulates the nervous system – caffeine is a central nervous system (CNS) stimulant, increases alertness, decreases fatigue, and improves concentration

BeGOAT has taken the initiative to tap into an opportunity to utilize the cherry fruit that very few coffee farms use beyond extracting the bean. Most farms dispose of the fruit while a few will turn the fruit into tea or fertilizer to repurpose in the soil. The process that BeGOAT has adopted is one that is far more sustainable, plus they are making industry-leading efforts throughout the entire process of sourcing cascara. The cascara that BeGOAT sources through FutureCeuticals are grown and processed in India, in addition to being certified by the Rainforest Alliance.

Both Sprouts Farmers Market and BeGOAT share a common vision; being different is good! Falling into the category of unhealthy ingredients doesn’t work for either brand which is how and why this partnership came about.

BeGOAT Cascara+ is better for the people and better for the planet.

Stop by Sprouts today for a refreshing and sustainable BeGOAT Cascara+ beverage, or shop online. Don’t forget to follow BeGOAT on social media to receive all the latest news and updates!

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