What Is
Cascara+?

Put simply, cascara is the soft tissue of the coffee fruit that protects and provides the bean its caffeine. While cascara has been used in stimulating teas for centuries, BeGOAT is the first to concoct Cascara+, utilizing the coffee fruit in its entirety (Husk, Berry and Bean). This revolutionary method packs BeGOAT with tons of beneficial antioxidants and micronutrients, balanced with a naturally-occurring sweetener blend to deliver exceptional taste in a unique and elevated experience like you’ve never had before.

less waste, more taste

coffee fruit vs coffee bean

Long ignored by the big beverage industry, cast aside in the process of harvesting the coveted coffee bean, cascara is making a resurgence, thanks to its naturally sweet flavor, clean caffeinated zip, high saturation of micronutrients and antioxidants, and a much lower waste ratio from the process.

All in all, it’s better for your insides and better for the planet.

Coffee Bean

less waste, more taste

coffee fruit vs coffee bean

Long ignored by the big beverage industry, cast aside in the process of harvesting the coveted coffee bean, cascara is making a resurgence, thanks to its naturally sweet flavor, clean caffeinated zip, high saturation of micronutrients and antioxidants, and a much lower waste ratio from the process.

All in all, it’s better for your insides and better for the planet.

Harnessing all the coffee fruit has to offer

Our proprietary process harnesses the entire coffee fruit in one beverage, capturing a suite of rich flavor, invigorating caffeine, and beneficial antioxidants and micronutrients found naturally in the bean, berry, and husk. With low calories, a clean label, and incredible taste, BeGOAT maximizes the potential of the whole coffee fruit to ensure clean, sustainable, natural vitality in every can.

Chart illustrating eco-friendly BeGoat processing of coffee fruit

Harnessing all the coffee fruit has to offer

Chart illustrating eco-friendly BeGoat processing of coffee fruit

Our proprietary process harnesses the entire coffee fruit in one beverage, capturing a suite of rich flavor, invigorating caffeine, and beneficial antioxidants and micronutrients found naturally in the bean, berry, and husk. With low calories, a clean label, and incredible taste, BeGOAT maximizes the potential of the whole coffee fruit to ensure clean, sustainable, natural vitality in every can.

A familiar process with incredible results...

The process of harvesting cascara is one you’re already familiar with, you just may not know it. Today’s standard method of processing coffee bean involves pulping, which removes the seed from its cherry. Roast that seed and you get coffee. But instead of discarding the cherry, we harvest the husk and fruit and turn it into Cascara+, maximizing flavor, micronutrient absorption, and naturally concentrated caffeine.

A familiar process with incredible results...

The process of harvesting cascara is one you’re already familiar with, you just may not know it. Today’s standard method of processing coffee bean involves pulping, which removes the seed from its cherry. Roast that seed and you get coffee. But instead of discarding the cherry, we harvest the husk and fruit and turn it into Cascara+, maximizing flavor, micronutrient absorption, and naturally concentrated caffeine.

A familiar process with incredible results...

The process of harvesting cascara is one you’re already familiar with, you just may not know it. Today’s standard method of processing coffee bean involves pulping, which removes the seed from its cherry. Roast that seed and you get coffee. But instead of discarding the cherry, we harvest the husk and fruit and turn it into Cascara+, maximizing flavor, micronutrient absorption, and naturally concentrated caffeine.

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