Turning Waste Into Wellness

In a world overflowing with sugary sodas, jittery caffeine bombs, and mystery-ingredient energy drinks, finding a clean, sustainable source of energy is more than a lifestyle choice—it’s a necessity. At the heart of our mission is one powerful little secret from the coffee plant: Cascara.

If you’ve never heard of cascara, you’re not alone. For decades, this remarkable ingredient was discarded as waste in the coffee-making process. But as people around the world demand healthier, more sustainable products, cascara is finally getting the attention it deserves—and it's changing the energy drink game for good.

What Is Cascara?

Cascara is the dried skin of the coffee cherry—the fruit that surrounds the coffee bean. Unlike traditional coffee, which is brewed from roasted seeds (the beans), cascara uses the fruit itself. It's naturally sweet, rich in antioxidants, and lightly caffeinated, offering a smooth energy boost without the spike-and-crash cycle.

The word “cascara” literally means “husk” or “shell” in Spanish. For centuries, coffee farmers in places like Ethiopia, Yemen, and Latin America have brewed cascara as a tea-like drink. Now, we’re harnessing its full potential in a way that delivers energy with integrity.

A Better Kind of Energy

Let’s face it—most energy drinks are... intense. Overloaded with synthetic caffeine, artificial sweeteners, and unpronounceable chemicals, they might deliver a temporary boost, but often leave you feeling worse than before.

Cascara offers a different kind of energy. Here's why:

• Natural Caffeine: Cascara contains about one-third the caffeine of a regular cup of coffee, giving you a subtle lift without the shakes or heart palpitations.
• Antioxidants Galore: Packed with polyphenols and other plant compounds, cascara helps fight inflammation and oxidative stress.
• Hydration Friendly: Unlike coffee, which is dehydrating, cascara is light and hydrating, making it a great alternative for people who are sensitive to coffee’s acidity.

We like to call it “clean energy”—because that’s exactly how it feels

Health-Conscious and Jitter-Free

If you're someone who’s trying to move away from processed products, cascara is your ally.

Whether you're a student pulling an all-nighter, a remote worker in back-to-back Zoom calls, or an athlete looking for clean pre-workout fuel, cascara supports focus and stamina—without the energy rollercoaster.

Key health benefits include:

• Gentle on your system: Less acidic than coffee, easier on your stomach.
• Blood sugar friendly: No sugar crash, especially if paired with low-glycemic sweeteners or consumed unsweetened.
• Plant-powered: A natural, vegan, and gluten-free source of energy.

Reducing Waste, One Can at a Time

Sustainability is more than just a buzzword—it’s baked into everything we do. The global coffee industry generates tons of waste every year. When coffee beans are processed, the cherry is typically discarded. But cascara gives that fruit a second life.

By using cascara, we help reduce agricultural waste, support circular economies, and empower farmers to create new income streams from parts of the plant they used to throw away.

This is energy that doesn’t cost the Earth.

How We Source Cascara Sustainably:

• Direct Trade Relationships: We partner directly with coffee farmers who share our commitment to quality and ethical practices.
• Eco-Friendly Processing: We use low-impact drying and extraction methods to preserve nutrients while minimizing environmental harm.
• Fair Pricing: Cascara is creating new revenue streams for smallholder farmers in regions where economic opportunity is limited.

Every sip you take supports real people and a healthier planet.

The Future of Energy Is Transparent

We believe that what you put into your body matters. That’s why we proudly display every ingredient on our label and never use synthetic additives or artificial sweeteners. You’ll find only what belongs there: cascara, organic fruit extracts, clean carbonation, and nature-made energy.

No hidden chemicals. No fake buzz. Just real fuel.

Cascara vs. Coffee: Which Is Better?

Both coffee and cascara come from the same plant, but they serve different purposes. If coffee is the jolt that wakes you up in the morning, cascara is the clarity that keeps you going.

Cascara is a great option for people trying to cut back on coffee, reduce acid intake, or stay hydrated while staying alert.

How to Use Cascara in Your Daily Life

You don’t have to overhaul your routine to enjoy the benefits of cascara. Whether you're starting your day, powering through a workout, or avoiding that 3 p.m. crash, a cascara-based energy drink is a smart, healthy choice.

Here are a few ways our community loves to use it:

• Pre-workout hydration
• Afternoon productivity booster
• Healthy social drink alternative
• Study session fuel
• Travel-friendly energy (especially for long drives or flights)

Why We’re Betting Big on Cascara

We didn’t set out to just create another energy drink—we set out to redefine what energy means. Cascara represents everything we stand for: sustainability, clean ingredients, transparency, and human impact.

This isn’t about hype. It’s about making something better—for your body, your mind, and the planet.

Ready to Make the Switch?

If you’re tired of the energy drink status quo, it’s time to try cascara. Whether you’re a wellness junkie, a busy entrepreneur, or someone just looking to feel good again, this fruit-powered boost is for you.

No crash. No chemicals. Just clean, feel-good energy from the heart of the coffee plant.

Sip with purpose. Power with plants. Choose cascara.

BeGOAT Is Here — Naturally Powered, Sustainably Made

 BeGOAT taps into the natural energy of Cascara+, using the entire coffee fruit to provide clean, steady energy without the crash. Each can delivers 200 mg of caffeine with zero calories, naturally sweetened with organic Reb M stevia and monk fruit. Made from non-GMO, plant-based, vegan, and gluten-free ingredients, BeGOAT is a sustainable source of fuel designed to help you stay sharp, energized, and performing at your best.

 Zero Sugar Flavors:

• Blue Raspberry
• Huckleberry Lemonade
• Strawberry Acai

OG Flavors:

• Grapefruit Tangerine
• Hibiscus Lime
• Strawberry Lemon Ginger
• Watermelon Dragonfruit

Grab a can of BeGOAT at your local market for a refreshing, sustainable boost, or order online whenever it suits you. Stay in the loop by following us on social media!

BeGOAT is available at select retailers, including Amazon, New Seasons Market, Market of Choice, Town & Country Markets, and participating Safeway and Albertsons locations.