A storied history
BeGOAT Clean Energy was born in the Pacific Northwest, inspired by a commitment to health, performance, and the power of nature. Headquartered in Bend, Oregon, with production in Portland, BeGOAT set out to redefine energy drinks by crafting a formula that is Non-GMO, gluten-free, vegan, and entirely plant-based.
BeGOAT has always prioritized ingredient quality, aligning with its mission to promote peak wellness. Guided by principles of ethical sourcing, transparency, and authenticity, BeGOAT continues to lead as not just a beverage brand but a movement, empowering individuals to perform at their best while staying rooted in a sustainable, health-forward lifestyle.
BeGOAT's
Core Principles
Clean Ingredients, Clean Label
We stand by the idea that clean energy comes from clean ingredients. BeGOAT energy drink comprises only 6 natural, non-GMO, plant-based, vegan, and gluten-free ingredients.
Sustainability & Upcycling
Harnessing the power of cascara, the soft tissue of the coffee fruit, we’ve created a groundbreaking formula that’s not only sustainable but Rainforest Alliance Certified. Consumers who choose BeGOAT can take delight in knowing that their source of caffeine supports ethical and eco-friendly practices, making every sip a small but meaningful contribution to a greener and more sustainable world.
Greatest Version of Yourself
Clean energy with clean ingredients to live your greatest life every day. We’re dedicated to providing our customers with a zip of energy that’s as good for your body as it is for your performance.
BeGOAT's
Philosophy
Pioneering Spirit
BeGOAT’s roots are nestled in the vibrant city of Bend, Oregon, a hub for innovation and where people come to appreciate their love for the outdoors. We embrace this spirit by continuously striving to pioneer new and elevated approaches to clean energy, challenging the norms in the energy drink industry. At BeGOAT, we’re not just selling an energy drink; we’re offering a lifestyle, an opportunity to embrace your greatest potential. We invite you to Be Your Greatest Of All Time, every moment, every day. Join us on this journey to greatness, fueled by clean energy and boundless passion.
Elevated Experience
We take pride in our commitment to our customer’s well-being. All BeGOAT Clean Energy drinks are not only a powerhouse of antioxidants and polyphenols but also low in net carbs and calories. We promise to keep health at the forefront of our product line without compromising on the energizing effects our customer’s desire. We prioritize our customer’s health and vitality, crafting an energy drink that not only invigorates but also supports your body with every sip. Our goal is to transform the way the industry perceives energy drinks. Through our evolving flavor line up – we aim to offer a taste that’s not just unique but an experience that’s truly elevated.
Rooted in Nature
BeGOAT’s philosophy is deeply intertwined with the natural world. We believe that the best solutions come from the earth, which is why our energy drinks are crafted with plant-based, non-GMO ingredients that honor the planet’s gifts. This connection to nature drives our commitment to sustainability and ethical practices, ensuring that every step of our process—from sourcing to production—leaves a positive impact. By staying rooted in nature, BeGOAT offers not just energy, but a reminder to live with purpose, vitality, and respect for the world around us.
BeGOAT started with the idea that we could make an energy drink that was better-for-you.
— Tim Baggs, Founder
Our Story
2020
BeGOAT Founded
In 2020, BeGOAT was born with a mission to redefine clean energy. Focused on health, performance, and nature, the brand introduced a plant-based, Non-GMO, and gluten-free energy drink that set a new standard for functional beverages.
2021
The first four flavors
BeGOAT launched with four signature flavors: Original, Strawberry Lemon Ginger, Hibiscus Lime, and Grapefruit Tangerine. Each one was crafted with clean, high-quality ingredients to deliver a refreshing and functional energy boost.
2022
Four Additional Flavors and New Can Design
In 2022, BeGOAT grew to seven unique flavors, introducing Cascara Berry, Lemonade Mint, Watermelon Dragonfruit, and Jackfruit Coconut alongside its original offerings. This year also marked the launch of a bold new can design, reflecting the brand’s commitment to innovation and clean energy.
2023
Building the fleet
In 2023, BeGOAT hit the streets with a fleet of Ford Broncos, giving the sales team a bold new way to expand brand awareness. These vehicles became a key part of BeGOAT’s presence in the Pacific Northwest, driving excitement and visibility wherever they went.
2024
Launched Zero Sugar
In 2024, BeGOAT introduced its Zero Sugar lineup, featuring Blue Raspberry, Strawberry Açaí, and Huckleberry Lemonade. These new flavors delivered the same clean energy and great taste with zero sugar, catering to even more health-conscious consumers.
2025
Leading The Industry in Clean Energy Drinks
As BeGOAT moves into 2025, we remain committed to innovation, clean ingredients, and industry-leading energy drinks. This year, we're focused on leveling up our flavor lineup while staying true to our mission—delivering the best-tasting, cleanest energy drinks on the market.
Our vision is to create
The Cleanest Energy Drink on the Market
