BeGOAT’s Whole-Fruit Revolution

BeGOAT: Clean Energy from the Whole Coffee Fruit

If you’re on the hunt for an energy drink that offers more than just a jolt of caffeine and a crash a few hours later, look no further than BeGOAT. We’ve taken a bold step to redefine what an energy beverage can be by leveraging the power of the whole coffee fruit — from husk to bean — and combining it with a minimalist ingredient list, clean sweeteners, and bold flavors.

A Fresh Approach to Energy Drinks

Traditional energy drinks often feature long ingredient lists: synthetic additives, exotic stimulants, high sugar levels, and unclear sourcing. BeGOAT challenges that norm. Our core concept: energy made simple, clean, and stylish. We declare a mantra of “Pure, Powerful, and Nothing Extra.” The hero ingredient? The coffee fruit — also known as cascara.

“Put simply, cascara is the soft tissue of the coffee fruit that protects and provides the bean with its caffeine.”

BeGOAT doesn’t just use a snippet of the coffee cherry — we use the “entire coffee fruit” (husk, berry, bean) in their proprietary “Cascara+” blend. Why does that matter? Because this approach allows for naturally occurring caffeine plus antioxidants and micronutrients that might otherwise be discarded in typical coffee production.

“Long ignored by the big beverage industry, cast aside in the process of harvesting the coveted coffee bean, cascara is making a resurgence… thanks to its naturally sweet flavor, clean caffeinated zip, high saturation of micronutrients and antioxidants, and a much lower waste ratio from the process.”

 So for consumers seeking a recipe that’s mindful of ingredients, sourcing, and waste, plus doesn’t compromise on the “boost” you expect from an energy drink, BeGOAT offers an intriguing option.

Ingredient Integrity: Six Simple Ingredients

One of the standout features is how minimal the formulation is — no long laundry lists, no obscure additives. BeGOAT’s “Zero Sugar” version, the ingredients listed are: carbonated water, non-GMO natural flavors, non-GMO citric acid, non-GMO coffee fruit extract, non-GMO organic stevia leaf extract (Reb M), and non-GMO monk fruit extract. The “OG” concoction, the list is similar but includes organic sugar instead of the stevia/monk fruit sweeteners.

• Whole coffee fruit extract: nutrient-rich, antioxidant-heavy, provides caffeine and plant-based energy.
• Monk fruit extract: zero-calorie sweetener, potent, anti-inflammatory benefits.
• Stevia extract: natural sweetener, weight-management friendly, low impact on blood sugar.
• Allulose/Organic Sugar: depending on version, used as a sweetener with fewer added ingredients.
• Citric acid: derived naturally, gives that tangy lift and supports preservation.
• Natural flavors: real ingredients (fruits, herbs, etc.) rather than artificial flavor systems. 

In short: fewer ingredients, transparent sourcing, plant-based, vegan, non-GMO, and gluten-free. That’s the BeGOAT promise.

Clean Energy, No Crash

Many energy drinks deliver a spike and then a slump. BeGOAT offers an alternative: energy derived from the coffee fruit, not synthetic stimulants, paired with clean sweeteners and antioxidants, to deliver smoother performance.

“Our Cascara+ blend integrates the entire coffee fruit … to offer a unique infusion of antioxidants, polyphenols, micronutrients, and 200 mg of caffeine, delivering a balanced and revitalizing experience with no crash.” 

Additionally, BeGOAT offers 200 mg of caffeine per 12-oz can sourced from the coffee fruit. So, if your morning routine requires something more potent than coffee but you’re weary of sugar-laden energy drinks, this offers an appealing middle path.

Flavors, Formats & Choices

BeGOAT doesn’t just stand on a single flavor. We’ve built a portfolio, currently offering seven unique flavors across two main lines: “Zero Sugar” and “The OGs.” Some of the standout flavors include:

• Strawberry Lemon Ginger: a three-part blend of juicy strawberry, zesty lemon, and warm ginger
• Watermelon Dragonfruit: tropical and incredibly refreshing
• Jackfruit Coconut Mango: more of a tropical escape
• Huckleberry Lemonade (Zero Sugar): wild huckleberries paired with zesty lemonade
  

Sustainability & Better for the Planet

Beyond the functional and flavor benefits, BeGOAT takes a sustainable approach. The use of the whole coffee fruit, including parts that are often discarded, means less waste in sourcing.

“Long ignored by the big beverage industry … cascara is making a resurgence … a much lower waste ratio from the process.”

This becomes part of the story for environmentally-minded consumers: you get your energy and taste, but also know there is a bit of purpose behind the sourcing. Of course, it's worth noting “better for the planet, better for the people”.

Who Is This Drink For?

Putting this all together, who might benefit most from BeGOAT?

• Active professionals who need a reliable caffeine boost but are tired of heavy sugar or synthetic additives
• Health- and wellness-oriented individuals who look at ingredient labels closely and want transparency
• Eco-conscious consumers who care about sourcing, waste, and the story behind their beverage
• Flavor-seekers who want more than plain “cola” or “berry blast” flavors — they want a drink that tastes elevated

Final Thoughts

In the crowded energy drink market, we stand out for our simplicity, transparency, and coffee‐fruit‐powered approach. By focusing on six core ingredients, leveraging the entire coffee fruit for caffeine and nutrients, offering multiple flavors, and packaging it all in a “clean” narrative, BeGOAT is carving out a niche between “regular energy drink” and “functional health beverage.”

If you’re curious, their sampler packs are reasonably priced and offer a risk-light way to test the flavors and the effect. And if the flavor profile and caffeine level suit you, it may become a staple when you need a clean energy boost without the crash or heavy sugar load.

Zero Sugar Flavors:

• Blue Raspberry
• Huckleberry Lemonade
• Strawberry Acai

OG Flavors:

• Grapefruit Tangerine
• Hibiscus Lime
• Strawberry Lemon Ginger
• Watermelon Dragonfruit

Grab a can of BeGOAT at your local market for a refreshing, sustainable boost, or order online whenever it suits you. Stay in the loop by following us on social media!

BeGOAT is available at select retailers, including Amazon, New Seasons Market, Market of Choice, Town & Country Markets, and participating Safeway and Albertsons locations.