BeGOAT has revolutionized the traditional energy drink by utilizing natural ingredients to create a clean, sustainable, environmentally friendly energy drink. The holistic approach of utilizing the whole coffee fruit and bean allows BeGOAT to maximize the functionality of the naturally occurring caffeine with all the benefits of the coffee fruit known as cascara. Harnessing the power of all three components of the coffee fruit – bean, husk, and berry has resulted in the unique key ingredient: Cascara+.
Coffee cherries primarily grow in regions that have suitable climates and conditions for coffee cultivation. The coffee plant is grown in various countries located within the “coffee belt” or “green belt”. This belt spans the equatorial regions such as Brazil, Colombia, Costa Rica, Indonesia, and Nicaragua. Each region’s specific climate, altitude, soil conditions, and coffee-growing practices contribute to the unique characteristics and flavors of the coffee cherries grown in those areas.
During the coffee processing stage, the flesh or pulp of the coffee cherry is typically removed, leaving behind the coffee beans. The process of separating the pulp from the beans is known as coffee cherry processing or coffee cherry de-pulping. The extracted bean then undergoes further processing steps, such as fermentation, washing, and drying before they are ready for roasting and brewing. The coffee fruit is typically discarded or reused as fertilizer that goes back into the coffee farm. It is still uncommon to find the coffee fruit repurposed into beverages or food products.
BeGOAT has taken the initiative to tap into an opportunity to utilize the cherry fruit that very few coffee farms use beyond extracting the bean. The process that BeGOAT has adopted is one that is far more sustainable, plus they are making industry-leading efforts throughout the entire process of sourcing cascara. The cascara that BeGOAT sources through FutureCeuticals are grown and processed in India, in addition to being certified by the Rainforest Alliance.
According to Rainforest Alliance, “the Rainforest Alliance certification helps farmers produce better crops, adapt to climate change, increase their productivity, and reduce costs. These benefits provide companies, such as BeGOAT, with a steady and secure supply of certified products. Sourcing Rainforest Alliance Certified products also helps businesses meet consumer expectations and safeguard their brand’s credibility”. The green frog icon symbolizes environmental, social, and economic sustainability and can be found on farm and forest products.
Meanwhile, FutureCeuticals “validates the benefits of whole food nutrition for human health using ingredients that can be used in a wide variety of applications”. This creates a powerful group of dedicated businesses that care for the people, planet, and greater health of the world. With today’s market demanding functional expertise to create a healthy and sustainable beverage, BeGOAT has partnered with FutureCeuticals. The entire process of growing, manufacturing, researching, and creating whole food-based ingredients to formulate an impeccable energy drink; BeGOAT.
Cascara has a delicious, fruity flavor and is becoming an ever-so-popular request in coffee shops around the world. While coffee and tea are both great sources of caffeine and antioxidants, tea has proven to provide more sustained energy. It is a fruit packed with several health benefits making BeGOAT energy drinks that much more desirable. Research has suggested that cascara is an up-and-coming superfood due to all the nutrition, including the improvement of immune function and activating immune cells. Here is a list of additional health benefits that cascara has to offer:
- Packed with antioxidants and polyphenols – cascara exceeds antioxidant-rich foods such as blueberries and pomegranates, helping fight free radicals and protect against cell damage and chronic disease
- Enhances cognitive health – normally, the brain-derived neurotrophic factor (BDNF) is increased through sleep, exercise, and a few other stimulating activities, although there are studies showing that cascara can have the same effect
- Strengthens immune system – studies are showing that cascara can improve immune function and activate immune cells
- Provides a nutritious energy boost – cascara, which falls under the tea family, has proven to have healthier components than coffee
- Lowers anxiety and stress – packed with high levels of chlorogenic acid, cascara reduces the body’s ability to produce stress hormones
- Assists in speeding up metabolism – the abundant amounts of chlorogenic acid also aid in decreasing overall weight and belly fat
BeGOAT offers a variety of 7 different thirst-quenching flavors that are clean, whole, natural, and delicious. They have been thoughtfully brewed to perfection maximizing 25 calories per serving, 5 grams of organic cane sugar, 100% plant-based, gluten-free, non-GMO, and an ideal 200 milligrams of clean caffeine. This optimal amount of caffeine will effortlessly fuel your next adventure up the mountain, keep you going on the most fun lake days, and power you through the longest trail hikes. It will even propel you through the 9-5, Monday to Friday desk work. There have been many studies proving that caffeine in the right dose also contributes to many health benefits. Just the right dose happens to be 200 mg, which equates to about 2 cups of coffee. There are many beneficial properties of consuming caffeine in moderation, such as:
- Aids with great pre- and post-workout – consuming caffeine one hour before exercise will drastically improve performance
- Reduces risk of neurodegenerative disease – caffeine provides neuroprotective results in addition to moto and non-motor cognitive benefits reducing the risk of diseases such as Alzheimer’s and Parkinson’s disease
- Increases short-term memory – caffeine blocks adenosine, preventing norepinephrine from developing, therefore increasing short-term memory
- Stimulates the nervous system – caffeine is a central nervous system (CNS) stimulant, that increases alertness, decreases fatigue, and improves concentration
Follow BeGOAT on social media to get all the latest, greatest updates and news. Don’t forget to swing by your local market for a sustainable and refreshing BeGOAT Cascara+ energy drink. You can conveniently shop online if you can’t find your desired flavor in the neighborhood market. Don’t miss out on one of the 7 exceptional flavors the next time you need a healthy, sustainable, and refreshing boost of energy plus antioxidants:
- Blackberry Currant *NEW FLAVOR*
- Cascara Berry
- Grapefruit Tangerine
- Hibiscus Lime
- Strawberry Lemon Ginger
- Watermelon Dragonfruit
On that note, go out there and be your greatest of all time!
