Watermelon Dragonfruit Goes Zero Sugar

BeGOAT is doubling down on what fans already love—and this time, it’s without the sugar.

BeGOAT has officially launched its new Watermelon Dragonfruit Zero Sugar, a strategic evolution of one of the most popular original flavors. Known for its crisp, juicy watermelon profile balanced with a subtly sweet dragonfruit finish, this flavor quickly became a standout in the OG lineup—and now, it’s back in a cleaner, zero-sugar format. 

At its core, this launch is a direct response to consumer demand. Watermelon Dragonfruit wasn’t just another flavor—it was a top performer, consistently ranking as a fan favorite among BeGOAT drinkers. Instead of reinventing the wheel, BeGOAT made a smart move: keep everything people loved about the original and remove what they didn’t need—sugar.

The result? A familiar, refreshing taste experience that delivers the same vibrant flavor with a more functional, health-conscious profile.

The new Watermelon Dragonfruit Zero Sugar stays true to BeGOAT’s brand philosophy of simplicity and performance. Like the rest of the lineup, it’s made with just six clean, plant-based ingredients—no fillers, no unnecessary additives. The formula is powered by naturally sourced caffeine from cascara (coffee fruit), offering a smooth, sustained energy boost without the crash commonly associated with traditional energy drinks. 

What sets this launch apart is how little compromise there is. Often, “zero sugar” can mean sacrificing flavor or mouthfeel—but that’s not the case here. BeGOAT positions this as “your favorite flavor, designed without the sugar,” emphasizing that the taste experience remains just as bold, bright, and refreshing as the original. 

Consumers are increasingly looking for beverages that align with wellness goals—lower sugar, cleaner ingredients, and functional benefits—without giving up flavor. BeGOAT is clearly leaning into that trend, expanding its zero-sugar lineup while anchoring it in proven best-sellers.

Ultimately, the launch of Watermelon Dragonfruit Zero Sugar is less about reinvention and more about refinement. It’s a thoughtful extension of a winning product—one that meets consumers where they are today while staying true to what made the brand successful in the first place.

Same flavor. Zero sugar. No compromises.

BeGOAT – Natural Energy, Built for Hydration and Performance

BeGOAT is built for sustained energy, hydration, and peak performance without the downsides of traditional energy drinks. Powered by Cascara+—a nutrient-rich extract from the whole coffee fruit—it delivers smooth, steady energy that avoids the crash. Each can contains 200 mg of caffeine, zero calories, and is naturally sweetened with organic Reb M stevia and monk fruit. Crafted from plant-based, non-GMO, vegan, and gluten-free ingredients, BeGOAT offers a clean, sustainable energy option designed to help you stay focused, energized, and performing at your best throughout the day.

Zero Sugar Flavors:

• Blue Raspberry
• Huckleberry Lemonade
• Strawberry Acai
• Passion Fruit
• Watermelon Dragonfruit

OG Flavors:

• Grapefruit Tangerine
• Hibiscus Lime
• Strawberry Lemon Ginger
• Watermelon Dragonfruit 

Stick Packs:

• Huckleberry Lemonade
• Blue Raspberry

Grab BeGOAT at your local market for a refreshing, sustainable boost, or order online whenever it suits you. Stay in the loop by following us on social media!

BeGOAT is available at select retailers, including Amazon, New Seasons Market, Market of Choice, Town & Country Markets, and participating Safeway and Albertsons locations.