Simple Ingredients. Zero Sugar. Now In Southern California.

Big things are happening for BeGOAT.

The Bend, Oregon-based clean energy drink brand has officially expanded into Southern California through a new retail partnership with Gelson's Markets, bringing its rapidly growing lineup of better-for-you energy drinks to one of the most health-conscious consumer markets in the country.

For BeGOAT, this launch represents more than just additional shelf space—it marks another major milestone in the company's mission to redefine what consumers expect from an energy drink.

As demand continues to grow for cleaner, more transparent products, consumers are becoming increasingly selective about what they put into their bodies. Southern California has long been at the forefront of this movement, making it a natural fit for BeGOAT's simple approach to energy.

Unlike many traditional energy drinks that rely on lengthy ingredient lists, artificial sweeteners, synthetic flavors, and preservatives, BeGOAT is built around simplicity. Each can contains just six plant-based ingredients and is formulated without sucralose or artificial additives. The result is clean, functional energy designed to support active lifestyles without the crash often associated with conventional energy beverages.

The launch at Gelson's Markets introduces BeGOAT's complete Zero Sugar lineup to consumers across Southern California. Shoppers can now enjoy all five flavors, including Passion Fruit, Huckleberry Lemonade, Watermelon Dragon Fruit, Strawberry Acai, and Blue Raspberry. Together, the lineup offers a variety of flavor profiles that appeal to health-conscious consumers looking for a refreshing alternative to traditional energy drinks.

"California has always been an important market for us because consumers there are actively looking for cleaner, more ingredient-transparent products," said BeGOAT Founder Tim Baggs. "Our goal has never been to create another overly engineered energy drink. We've built something simple, functional, and made with ingredients people can pronounce."

The Southern California expansion builds upon a strong foundation of retail momentum throughout the West Coast. BeGOAT has already established a presence in California through placements in Mollie Stone's Markets, while additional launches are planned this summer at Nugget Markets locations across Northern California.

For a growing brand, retail partnerships like Gelson's represent more than increased distribution. They provide an opportunity to introduce new consumers to a product that is evolving rapidly. As shoppers continue to prioritize ingredient transparency, wellness, and functional beverages, brands that can deliver both performance and simplicity are earning a larger share of attention.

Looking ahead, BeGOAT plans to continue expanding throughout California and the Pacific Northwest while exploring additional opportunities with retailers such as Bristol Farms, Spotlight, and select independent markets.

What started in Bend as a simple idea—to create a cleaner energy drink without unnecessary ingredients—has quickly evolved into a growing regional brand. The launch into Southern California is another exciting step forward, bringing BeGOAT's clean energy philosophy to more consumers than ever before.

To learn more about BeGOAT Clean Energy and find a retailer near you, visit DrinkBeGOAT.com.

BeGOAT collections include -

Stick Packs:

• Blue Raspberry
• Huckleberry Lemonade 

Zero Sugar Flavors:

• Watermelon Dragonfruit
• Passion Fruit
• Blue Raspberry
• Huckleberry Lemonade
• Strawberry Acai

Grab a can of BeGOAT at your local market for a refreshing, sustainable boost, or order online whenever it suits you. Stay in the loop by following us on social media!

BeGOAT is available at select retailers, including Amazon, New Seasons Market, Market of Choice, Town & Country Markets, and participating Safeway and Albertsons locations.