Meet Our Athletes All BeGOAT athletes embody our company ethos by pushing limits, embracing resilience, and inspiring others to pursue clean, active lifestyles with passion and purpose. Luke WintersLuke is an Oregon native resident and is on the U.S. Ski team.Follow AlongTaylor TiceTaylor is a professional surfer based out of Oregon and is competing in WSL's QS series.Follow AlongTyler HighamOrginally from Oregon, Tyler has been the Boat Rider of the Year twice, been awarded the 2020 Trick of the Year, and won multiple top 3 overall finishes on Pro Tour, XGames Bronze, Wakefest and has had 15x podium finishes.Follow AlongRoss RobinsonBorn and Raised in Central Oregon, Ross is a professional snowmobiler where outdoor adventure has been a way of life.Follow AlongCanyon WilcoxCanyon is a professional mountain biker based out of the PNW.Follow Along